Providing great customer service in the real estate industry is no easy task. There are many things that must be considered when working with clients, including their schedules.
Luckily, there are some marketing tips that can help real estate businesses reach more clients. These strategies include everything from utilizing online marketing tools to networking with other local businesses and professionals.
Utilize online marketing tools
Real estate is a booming industry, but it requires a savvy approach to digital marketing in order to stay competitive and grow professionally. Online marketing tools can help real estate professionals reach a larger audience and promote their business without spending big bucks on advertising.
Using an email marketing tool for real estate can allow agents to send personalized emails that highlight a new listing, a luxury property, or a recent sale. They can also include links to their website and social media channels.
Additionally, utilizing online marketing tools like Google Analytics can give realtors the data they need to understand their current and potential customers’ behavior. This information can then be used to optimize future marketing campaigns. SimpleTexting is another useful tool for real estate marketers. It offers a low learning curve and allows users to automate and schedule text messages as well as create SMS keywords to build their subscriber list.
Leverage local SEO
Real estate professionals can improve their search engine optimization by creating informative and relevant content that is optimized for specific local keywords. This can include blogging about current property listings, home buying guides and other resources that are valuable to potential homebuyers.
Another way to improve your local SEO is by ensuring that your Google My Business (GMB) profile is fully optimized and verified. This can help you appear in the coveted “Map Pack” when users perform searches for businesses near them.
You should also ensure that your NAP – name, address and phone number – is consistent across your website and other online profiles. You can also leverage citations in local directories that are specific to your business to boost your local SEO.
Network with other local businesses
Networking with local businesses and professionals is a great way to reach more clients. Whether it’s an event at a local pet store, coffee shop, or laundromat, this is a great way to generate leads. Similarly, consider participating in local community events like festivals and sports teams. By signing up as a sponsor, you can put your name on program pamphlets and t-shirts.
Email marketing is another essential strategy for real estate businesses. By sending personalized emails to potential clients, you can increase their chances of becoming a client. Depending on their activity, you can send relevant content that will help them take the next step in their home-buying journey. This includes information on properties in their area, 3D walkthroughs, and seminars. You can also use targeted advertising to get your business in front of potential buyers.
Offer valuable resources and information
Offering valuable resources and information is a key real estate marketing strategy that can help your business reach more clients. For example, you can host a webinar on homebuying or selling tips. This content can educate potential clients and build trust. Additionally, you can write articles about local market trends and features. By doing so, you can increase your search engine optimization. You can also use tools such as Ahrefs or Moz to optimize your blog posts.
Another way to reach more potential clients is by using email campaigns. However, you should be sure to target your emails to the right audience. You should also focus on your subject line, as 69% of people report spam based on the subject line alone. This means that your subject lines must be relevant and compelling.
Utilize targeted advertising
Real estate businesses can utilize targeted advertising to generate more leads and attract potential clients. By using PPC campaigns, realtors can bid on keywords that are relevant to their business and target ads to people who are searching for these keywords. This method is a great way to reach people who are actively looking for a realtor, and it can be cost-effective as well.
Moreover, leveraging social media platforms to promote your brand can help you reach more prospective clients and take your business to the next level. Lastly, using tools like Statusbrew to measure and analyze your marketing efforts can help you make data-driven decisions that maximize ROI for your real estate business. Get started today with a free demo and see how it works.